Network Executive Producer

Job Summary

News 12 is seeking a dynamic and visionary network executive producer to lead the development, execution, and distribution of compelling news content across our portfolio of digital, connected TV and linear platforms. This role manages the news organization's digital operations, overseeing staff and content creation across platforms like websites, social media, and mobile apps to ensure accuracy, audience engagement, and alignment with overall brand and editorial standards. This role requires strategic thinking to develop new digital content opportunities, proficiency with web analytics to guide decisions, strong leadership to coach the digital team, and the ability to respond swiftly to breaking news.  This key leadership role will shape strategic direction, maintain editorial guidelines, uphold high production standards, and drive innovative promotional campaigns that resonate with our diverse audience. The ideal candidate will collaborate closely with multiplatform editorial production, sales and sponsorship, and other newsroom teams to ensure cohesive storytelling and brand alignment across all seven network regions (The Bronx, Brooklyn, Connecticut, Hudson Valley, Long Island, New Jersey and Westchester). This role requires a decisive leader with a deep understanding of news and evolving media landscape and the ability to balance editorial programming, news coverage, and sponsored campaigns.
 

Responsibilities

• Supervise a team of executive and content producers to distribute and drive editorial across a diverse digital landscape (web, mobile web, mobile app, YouTube and social media) as well as broadcast and streaming platforms.
• Breaking News Management: Aggressively cover breaking news events across digital and social platforms, making quick and decisive judgments while maintaining journalistic integrity.
• Manage editorial and promotional strategy while maintaining a calendar of key initiatives that inform distribution tactics across content platforms, email communication and consumer outreach.
• Oversee headline and story, while enforcing editorial best practices and workflows across teams.
• Collaborate with reporters and producers to ensure timely, accurate, and engaging news content tailored to platform and audience.
• Build strategically aligned relationships with internal partners, production and on-air talent to help expand News 12’s reach and impact in the New York Tri-state area.
• Define and implement digital initiatives that align with audience engagement and revenue goals.
• Liaison with sales and sponsorship to help build sellable opportunities for returning and new partners across all digital platforms.
• Establish and maintain a consistent brand voice that resonates with different audience segments and adapt messaging for brand campaigns and some news coverage.
• Measure and analyze web, app and other digital product key performance metrics to track ROI and to drive actionable insights for future initiatives.
• Work jointly with other key areas of the business including marketing, editorial, programming, and PR to ensure consistent messaging and branding across all channels.
• Embrace new technologies and new media forms to create engaging, interactive, and original digital content that expands the news brand's reach and services
• Manage, mentor and motivate executive and content producers, on-air talent and other key stakeholders, while equipping the teams with industry best practices.
• Display a proven ability to build and manage a high-performing team across multiple disciplines.
   

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field
• 10+ years of experience of building and executing digital strategies
• 7+ years of experience at a news organization
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Experience writing headlines and longform news articles
• Excellent verbal communication skills
• Strong analytical skills and ability to interpret and communicate performance data
• Experience with digital management tools and analytics platforms
• Highly organized with the ability to multitask, prioritize, and meet competing deadlines
• Ability to work independently and as part of a large, multifaceted team
• A collaborative results-oriented working style
• Must be able to travel between newsrooms on a weekly basis