Market Business Director

Job Summary

Serve as the regional market expert/SME for assigned region, strategically partnering with internal stakeholders, and leading a team directly and indirectly that will focus on supporting local sales growth and minimizing customer churn. Function as   a strong voice throughout the organization to represent local market trends, competitive challenges and feedback from customers and employees.  This role will report to the VP General Manager.

Responsibilities

•    Accountable for key business performance metrics within region. Will be responsible for organizing presentations for cross functional operations reviews with regional teams to review key subscriber, financial, operations, customer experience and employee engagement metrics.
•    Manage a team that will serve as primary liaison in assigned region to foster local partnerships and execute community events that align with local community and philanthropic objectives, handling all aspects from concept to implementation, with support from corporate as needed
•    Establish strong partnerships in a highly matrixed environment with key cross functional areas (such as: Government Affairs, Community Relations, Construction, Field Services, Sales, Product, Marketing, Research, etc.) to drive business results and establish common goals and a strong feedback loop.
•    Provide senior level updates, scorecards/KPI through a regional lens to combat subscriber loss/proactively manage churn, penetration rates, and identify opportunities for positive gains within the market
•    Serve as a key partner with sales, marketing, and product on competitive intelligence and promotional offers and network expansion(s) of our competitor’s footprint into our local market(s)
•    Provide competitive intelligence and analysis on local market offerings, market trends, pricing/business models, sales, operations and  recommendations, including offers to address competitive threats.
•    Evaluate reasons for customer churn/defects, etc. and identity opportunities to help recover losses
•    Prepare and deliver senior level presentations and dashboard reports as part of regular Operational reviews with Executive management.
•    Recommend and solicit input to ensure strategic investments are the best use of resources (money, time, effort) and yield a meaningful ROI based on market priorities and KPIs
•    Ensure geographic diversity of investment is commensurate with business objectives (target markets, penetration rates, employee presence, etc.)

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Qualifications

•    8+ years of general management, public relations, government, media, communications, and/or community relations experience
•    Bachelor’s degree in business, communications, or related field
•    Strong influencing and relationship building skills – can influence and drive results in a matrixed environment and in areas where may not have direct authority
•    Strong collaboration and mediation skills to build consensus on common goals to deliver business results
•    Strong understanding of telecommunications industry, competition, and local markets
•    Experience in developing and executing public relations plans and initiatives
•    Relevant media relations experience
•    Strong people leadership experience – both direct and indirect leadership
•    Ability to prioritize, act quickly with demonstrable judgment and demonstrate the ability to resolve roadblocks
•    Ability to effectively manage multiple responsibilities at once without jeopardizing deadlines
•    Excellent writing and verbal communication skills
•    Solid analytical skills and an understanding of financial performance measurements and scorecard development.
•    Strong knowledge of media, sports, entertainment, telecommunications, and programming industries
•    Ability to excel in high pressure environment