VP, Digital (E-Commerce)

Job Summary

The Head of Digital will have full accountability for the digital strategy and execution across the Optimum footprint, a brand of Altice USA. This role will be responsible for defining and executing the digital strategy, driving customer acquisition and creating a best-in-class digital customer experience. This leader will report to the SVP Consumer Sales and will be responsible for driving the performance tied to gross adds and ROI targets. This leader will be transformation oriented with a strong sense of urgency, perseverance and open mindedness to lead and drive change. 

Responsibilities

• Accountable for the digital strategy and execution for the Optimum brand (consumer and business), collaborating with key stakeholders to prioritize a roadmap that will deliver top line revenue growth as well as cost reduction through improved customer experience and enhanced digital self-service.
• Establish a culture of action, and discipline, with continuous data-driven decision making to ensure collectively deliver and exceed business performance expectations.
• Responsible for achieving sales and gross adds goals through digital channels for residential and business customers and prospects
• Own the strategy and execution of paid search (SEM).  P&L ownership of search budget.  Responsible for driving qualified traffic to the acquisition and customer base websites
• Provide strategic direction, oversee and drive the development of roadmaps and business cases for the customer journey and digital experiences, in partnership with technology/development partners
• Collaborate with marketing on channel specific go-to-market strategies that manage customer segments most effectively
• Operate as strategic yet hands-on, adaptive leader who can reinvent the playbook 
• Build and mentor a high-performing team with continued focus on employee experience

Expectations

• Direct the leadership team across the Altice USA’s Optimum footprint to be visible and hands-on to both employees and prospective customers
• Strong thought leadership with subject matter expertise to drive passion, urgency and discipline amongst larger team 
• Review and evolve the e-commerce sales channels strategy, refine the roadmap, and deliver on sales performance expectations
• Ability to be present in Altice USA Headquarters in Long Island City, NY, while also being present in the Optimum field across 21 states; Travel required 
• Strong stakeholder partnership across key leadership roles including but not limited to regional engagement, technology/development, product, marketing, customer experience 

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Qualifications

• BA/BS degree in business, marketing or related field
• 10+ years related digital experience in B2C sales, marketing or ecommerce 
• Demonstrated experience delivering effective and innovative digital strategies across the digital landscape for consumers
• Minimum of 10+ years consumer sales leadership with a proven track record of consistent delivery against business plans and targets 
• Experience in broadband, wireless, cable industry or similar regulated B2C, home-oriented business is necessary
• P&L leadership and mindset with a strong track record of growth
• Proven experience building a culture of data-driven decision-making, action, and delivery
• Strong leadership experience overseeing a digital team that is responsible for building and maintaining websites that drive sales
• Experience managing across a diverse and highly distributed footprint strongly preferred
• Proven ability to collaborate across technology, operations, and marketing teams to optimize and expand product offerings and solutions while driving growth and delivering of customer promise
• Robust understanding of consumer behavior and experience using different channels to engage target markets and audiences
• Proven executive presence, strategic capabilities, effective collaborator, and superior influencing skills
• Demonstrated experience developing and providing sound, data-driven guidance and decisions to senior business leadership on sales strategies and performance
• Demonstrates influential leadership with authentic motivation capabilities, and proven ability to successfully manage through transformation and change
• Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data